The Problem
Nike Membership is more than discounts and early access, but most customers don’t know just how much is included.
The Insight
Nike Members care more about belonging than buying.
Illustration by Andy Rementer.
The Results
Nike Member Days: a five day, twice a year festival of sport and style that celebrates Nike Members by inviting them into the very best of Nike.
Online and IRL activations, including global group runs, training, exclusive product drops, live-streams, and more content and experiences with elite athletes and creators.
A consistent look and feel for Member Days that is recognizable for Nike Members but has the flexibility to evolve every year.
Nike Member Days out of home ad.
Member Days hero image on the Nike website.
Member Days screens on the Nike app.
Member Days creative toolkit, designed for Nike by R/GA.
Nike Nike Member Days visual identity animation.
The Achievements
61% direct digital growth.
Record weekly Nike app use.
Record active female member engagement
2.5x product demand.
Agency: R/GA
Client: Nike
Year: 2022
Executive Creative Director: Tim Hutchison
Creative Director: Peter Toutant
Visual Designer: Amy Toma
Junior Visual Designer: Seamus Deegan
Group Director, Business Leadership: Chase Pritchett
Management Supervisor: Alaina Andreozzi
Account Manager: Tess Baker
Illustrator: Andy Rementer