The Problem
While Liftoff offers a wide variety of services, they suffered from incohesive branding, unorganized site navigation, and unclear product offerings.
The Insight
Our team at R/GA found that Liftoff’s audience can be categorized into five archetypes. By segmenting product offerings by archetype, Liftoff can communicate more directly and efficiently to site visitors.
Screenshot of the old Liftoff homepage.
The Results
Colorful, unified branding with a modular illustration system reminiscent of isometric mobile gaming.
Segmented Liftoff’s product offerings by five audience types: marketers, app publishers, demand-side platforms, game developers, and agencies.
Improved site information architecture and taxonomy of pages and tags for a more efficient user experience.
Modernized web presence across mobile and desktop.
Showcased Liftoff’s articles and resource library on homepage to boost credibility and thought leadership.
Demonstration of the robust sorting feature on the new Liftoff site, complete with new graphics.
Three screens from the new Liftoff site on mobile.
Cards of the five Liftoff audience types, featuring the new characters and backgrounds.
Four examples of the characters created for Liftoff's graphics, from sketches to vector art.
Two examples of the isometric backgrounds created for Liftoff's graphics, from sketches to vector art.
Screenshot of the new Liftoff homepage.
Agency: R/GA
Client: Liftoff
Year: 2022
Creative Director: Andre Felipe Ribeiro
Design Director: Ola Pecko
Visual Designer: Agustina Acosta
Junior Visual Designer: Seamus Deegan
UX Director: Gene Lu
UX Designers: Mark Malazarte, Malik Walker
Developers: Eric Estes, Alexander Kilgore
Illustrator: Petra Sitaru
Producer: Nick Rhodes